To Address the Falling Price of Display Ads and Declining

question 72

Multiple Choice

To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:

• A) Tumblr.
• B) Flickr.
• C) Aviate.
• D) Instagram.

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Definitions:

Standard Databases

Predefined collections of data organized according to a fixed schema, used in software applications for efficient data management and retrieval.

Targeted Advertising

A marketing strategy that directs advertisements to a specific audience based on collected data and analytics about their preferences, behaviors, and demographics.

Sophisticated Analytics

Advanced techniques and technologies used to examine data or content to discover deeper insights, make predictions, or generate recommendations.

Evidence-Based Management

Translating principles based on the best scientific evidence into organizational practices. Making decisions through the conscientious, explicit, and judicious use of the best available evidence from multiple sources.