Which of the Following Statements Is True About the Traditional

question 77

Multiple Choice

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

• A) Marketing messages had little richness.
• B) The smaller the audience reached, the less rich the message.
• C) The larger the audience reached, the less rich the message.
• D) Richness was unrelated to reach.

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Definitions:

Caption

Brief commentary or explanation that accompanies a visual.

Visual's Content

The graphical elements, such as images, videos, and animations, used in communication and media to convey messages.

Legend

A "key" that helps readers decode a visual by explaining what various colors, symbols, or other design choices mean.

Tightly Integrated

Systems or components closely linked together, working in a seamless, efficient manner to achieve a common goal.