The Total Number of Users or Customers an E-Commerce Business

question 32

Multiple Choice

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

• A) ubiquity
• B) interactivity
• C) reach
• D) information density

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Definitions:

Coincidence of Wants

A situation in barter economies where two parties each possess an item the other wants, allowing for a direct exchange without the need for a medium of exchange like money.

Barter

The direct exchange of one good or service for another good or service.

Barter

A system of exchange where goods or services are traded directly for other goods or services without the use of money.

Exchange of Goods

The act of giving one item of value in return for another, especially in a commercial context.