Which of the Following Is Not a Major Technology Trend

question 24

Multiple Choice

Which of the following is not a major technology trend in e-commerce in 2018-2019?

• A) Mobile messaging services are now used by almost two-thirds of smartphone users.
• B) Firms are turning to business analytics to make sense out of big data.
• C) Smart speakers provide an additional platform for e-commerce.
• D) Growth of the Internet of Things slows down.

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Definitions:

Self-fulfillment

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Psychographic Segmentation

A market segmentation technique that divides consumers based on their lifestyle, interests, values, and personality traits.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.