In Which Year Can E-Commerce Be Said to Have Begun

question 15

Multiple Choice

In which year can e-commerce be said to have begun?

• A) 1983
• B) 1985
• C) 1995
• D) 2001

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Definitions:

Retail Chains

A series of retail outlets owned by the same company, offering similar or identical merchandise.

Multichannel Marketing

A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.

Showrooming

The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.

Strategic Channel Alliance

A partnership between two or more organizations to use each other's distribution channels to sell their products, often to expand market reach.