Calculate the Case Mix Index (CMI) for the Below Data

question 22

Multiple Choice

Calculate the Case Mix Index (CMI) for the below data:

• A) 1.1933
• B) 2.1245
• C) 1.1800
• D) 0.9906

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Definitions:

Nonpersonal Selling

Consists of advertising, sales promotion, direct marketing, and public relations.

Advertising

Paid nonpersonal communication usually targeted at large numbers of potential buyers.

Direct Mail

A marketing strategy involving the sending of advertisements or promotional materials directly to potential customers via postal mail.

Sales Communication

The process of exchanging information and messages between a seller and potential or existing customers to facilitate the selling process.