Patterns Often Emerge After Information Is Created or Gathered

question 12

Multiple Choice

Patterns often emerge after information is created or gathered. What is the next step in this pyramid process?

• A) Forecasting
• B) Business intelligence
• C) Recommendations
• D) Knowledge

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Definitions:

Early Majority

A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.

Early Majority

A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.

Consumer Adoption Process

The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.

Simulated Test Market

A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.