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Figure 1.1
Identify the levels of organization in the figure above.
-Label E: ______________________________
Segmentation Approach
A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.
Similarities
The aspects or characteristics that two or more entities have in common, allowing for comparisons or associations.
Differences
Distinctive characteristics or features that set one person, thing, or situation apart from another.
Buyers
Individuals or entities that purchase goods or services for personal use, for use in the production of other goods and services, or for resale.
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