Personal Selling and Sales Promotion Are Both Forms of Marketing

question 19

True/False

Personal selling and sales promotion are both forms of marketing communication.

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Definitions:

Inspirational Motivation

The leadership behavior that motivates and inspires followers by providing meaning and challenge to their work.

Male-Dominated Environments

Workplaces or sectors where the majority of roles or leadership positions are held by men, often leading to gender imbalances.

Directive Styles

Leadership or managerial approaches that involve giving clear and specific instructions or guidelines to followers.

Democratic Style

A leadership approach that emphasizes group consultation and decision-making by consensus.