Consumers Who Are Likely to Be Late Adopters of an Innovation

question 57

True/False

Consumers who are likely to be late adopters of an innovation often rely on the salesperson as a primary source of information.

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Definitions:

Unconditional Positive Regard

A persistent expression of esteem for the value of a person, but not necessarily an unqualified acceptance of all of the person’s behaviors.

Client-Centered Therapy

A psychotherapeutic approach developed by Carl Rogers focusing on the individual's self-perception, whereby therapy is tailored to the client's personal experiences and understanding.

Empathy

Empathy is the ability to understand and share the feelings of another person.

Rebound Anxiety

Anxiety that can occur when one discontinues use of a tranquilizer.