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Figure 1.2
Using the figure above, identify the labeled part.
-Label S: ______________________________
Product Repositioning Strategy
An approach in marketing where an existing product is marketed differently to change its perception among consumers or to reach a new target market.
Mississippi Gulf Coast
A region along the southern edge of Mississippi bordering the Gulf of Mexico, known for its natural beauty, tourism, and cultural heritage.
Market Modification
The process of changing market elements, including product features, pricing, and distribution methods, to better meet consumer needs or adapt to competitive pressures.
Product Bundling
The practice of selling multiple products or services together as a single combined package, often at a reduced price compared to purchasing them separately.
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