Match Each of the Following Terms to Their Meanings

question 75

Multiple Choice

Match each of the following terms to their meanings:
i. Ligature
II. Crop
III. Bulleted list
IV. Numbered list
v. Sizing handle

• A) Graphic element that itemizes and separates paragraph text to increase readability
• B) Reduces an image size by eliminating unwanted portions of the image
• C) Series of dots on the outside border of an object that enables the object's dimensions to be adjusted
• D) Sequences items in a list by displaying successive indicators beside each item
• E) Two letters that are combined together into a single character

---

Definitions:

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.