In the Figure Shown Above, the Circle Pointed to by the Red

question 5

Multiple Choice

In the figure shown above, the circle pointed to by the red line is a ________ handle.

• A) coloring
• B) cropping
• C) sizing
• D) rotating

---

Definitions:

Brand Dilution

The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a product in a different category.

Cannibalization

The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.

Corporate Branding

Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.