Examlex
A(n)________ query changes data values in one or more fields based on specific criteria.
Campaign Management
The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.
Data Mining
The process of searching for valuable business information in a large database, data warehouse, or data mart.
OLAP
Online Analytical Processing; a category of software tools that provides analysis of data stored in a database and supports complex analytical and ad-hoc queries, usually in multiple dimensions.
Upselling
A sales technique where sellers encourage customers to purchase higher-end products, upgrades, or add-ons to generate more revenue.
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