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In regards to the OSI Reference Model, what is peer communication?
Perceived Risk
The potential negative consequences that consumers believe they may face when purchasing a product or service.
Extensive Search
The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.
Need Recognition
The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.
Visible or Symbolic
Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.
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