Examlex
When the percentage change in quantity demanded is larger than the percentage change in price, demand is said to be:
A.price-inelastic.
B.price unit-elastic.
C.price-elastic.
D.perfectly inelastic.
Product Modification
Involves altering one or more of a product’s characteristics, such as its quality, performance, or appearance, to increase the product’s value to customers and increase sales.
Marketing Strategy
A comprehensive plan devised to reach and persuade potential customers to purchase a product or service.
Product Bundling
A marketing strategy that involves offering several products for sale as one combined product.
Product Modification Strategies
Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.
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