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Other things being equal, the price elasticity of demand for a product will be lower:
A.if there are many substitutes available.
B.if it is a large part of the consumer's budget.
C.in the long run as compared to the short run.
D.if there are few or no substitutes available.
Systematic Risk
The risk inherent to the entire market or market segment, also known as non-diversifiable risk, affecting all investments to some degree.
Beta Coefficient
A parameter for assessing the fickleness, or inherent market risk, of a security or a composite of investments compared to the overall market.
Risk-free Asset
An investment that is expected to return its original investment without any loss and with a certain rate of return. Typically, government bonds are considered close to risk-free.
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