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A brand name is a name owned by a particular firm, and it distinguishes that firm's products from those of its competitors.False
Lowering Alpha
The process of reducing the alpha level, or the significance level, to decrease the likelihood of committing a Type I error in statistical hypothesis testing.
Type II Error
The error that occurs when a false null hypothesis is not rejected, implying a miss in detecting an actual effect or difference.
Highly Significant
A statistical term indicating that the results observed are very unlikely to have occurred by chance alone, often used for results with very low p-values.
Statistical Significance
Indicates that the probability of the observed results occurring under the null hypothesis is low, suggesting the results are not due to random chance.
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