When Competitive Position Is Strong:​

question 53

Multiple Choice

When competitive position is strong:​

• A)​accounts should advertise through telemarketing, direct mail, and the Internet.
• B)accounts should advertise through posters, radios, billboards, and newspapers.​
• C)accounts should receive minimal personal selling effort since their competitive position is already strong.
• D)​accounts should receive a heavy investment where it is possible to strengthen the seller's competitive position.
• E)​accounts should receive a heavy investment of effort and resources.

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Definitions:

Fractional-Inch

A unit of measurement in the customary system used in the United States, where measurements are expressed in fractions of an inch.

Reamers

Tools used to widen the size of a hole to precise dimensions and to improve its finish.

Engineering Drawings

Detailed drawings that communicate the specifications, dimensions, materials, and procedures for the manufacture or construction of an object.

Dimensioned

The process of annotating a drawing or a part with measurements for its size, shape, or location, providing necessary details for manufacturing.