Ella Is a Salesperson at SalesQuarter Inc

question 17

Multiple Choice

Ella is a salesperson at SalesQuarter Inc.She performs a two-factor analysis for account classification and finds that the accounts are less attractive,offering low opportunity.Ella realizes that her accounts are in a weak competitive position.In this scenario,which of the following selling strategies should Ella follow?​

• A)​She should engage in heavy investment on the resources in this account.
• B)she should allocate a moderate level of selling effort in order to maintain the current competitive position.​
• C)She should make heavy investment in the selling effort in an attempt to strengthen her competitive position.
• D)She should use alternatives like telemarketing, direct mail, and the Internet.​
• E)​she should advertise through telemarketing, direct mail, and the Internet.

Understand the principles governing torts related to property, including trespass and conversion.

Analyze the legal responsibilities and liabilities that arise in employment and reference-related torts.

Understand the concept of injurious falsehood and its impact on businesses.

Comprehend the legal boundaries of marketing practices and the tort of passing-off.

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Definitions:

Equivalent Qualifications

Credentials or qualifications that are considered to be equal in value, level, or function to others, despite being different in nature.

Same Consideration

The act of treating all parties or factors impartially and equally in a decision-making process.

Moral-rights View

An ethical perspective asserting that individuals have fundamental rights and liberties that must be respected in decision-making processes.

Ethical Behaviour

Acting in ways that are consistent with how one believes what is morally right or wrong.