(Video: Neuroimaging: Assessing What's Cool) Steve Quartz Is Studying the Brain's

question 313

Multiple Choice

(Video: Neuroimaging: assessing what's cool) Steve Quartz is studying the brain's reaction to products the person considers "cool." His theory is that the brain reacts differently when a person is looking at these products. Which method does Quartz use to study brain activity?

• A) electroencephalography
• B) neuroimaging with MRI scans
• C) a double-blind procedure
• D) an all-or-none response

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Definitions:

ToyotA

A multinational automaker headquartered in Japan, known for its innovative production methods and a wide range of vehicles.

Hospitable

Characterized by or showing kindness and warmth to guests or strangers.

Union Organizing

The process by which workers come together to form a labor union in order to negotiate collectively with their employers for better wages, benefits, and working conditions.

Unpatriotic

A term used to describe actions or behaviors considered to betray one's country or not to support its interests.