In Writing Survey Questions, Political Pollsters Who Want to Gather

question 34

Multiple Choice

In writing survey questions, political pollsters who want to gather evidence of people's support for particular viewpoints are especially likely to understand the impact of

• A) belief perseverance.
• B) telegraphic speech.
• C) a fixation.
• D) framing.

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Definitions:

Discusses

Entails having conversations or debates about a specific topic, often to reach a better understanding or to exchange ideas.

Stimulus-Response

A model or theory in psychology and marketing that describes how an individual or customer reacts to a stimulus (such as an advertisement) with a particular response.

Model

A representation, often simplified, that is used to demonstrate or explain complex processes, structures, or concepts.

Buyer Behavior

The actions and decision-making processes of individuals or groups as they purchase goods or services.