When Given a Red Pen Rather Than a Black Pen

question 120

Multiple Choice

When given a red pen rather than a black pen for correcting essays, people spot more errors. This best illustrates the subtle impact of

• A) learned associations.
• B) cognitive mapping.
• C) spontaneous recovery.
• D) intrinsic motivation.

---

Definitions:

Reciprocity

A social norm that involves mutual exchange, where an action or service is repaid with another action or service of similar value.

Customer Maintenance

The ongoing activities and efforts made by a business to retain and satisfy existing customers, ensuring their continued patronage and loyalty.

Computer Network

A collection of interconnected computers and other devices that share resources, exchange data, and communicate.

Transaction Selling

A sales approach focused on completing individual sales transactions rather than building long-term customer relationships.