After Getting a Slight Burn from the Spark of a Flickering

question 318

Multiple Choice

After getting a slight burn from the spark of a flickering campfire, Julie became afraid of getting close to lighted gas stoves. This best illustrates the adaptive value of

• A) latent learning.
• B) spontaneous recovery.
• C) generalization.
• D) shaping.

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Definitions:

Global Marketing Strategy

A strategy used by transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.

Transnational

Pertaining to activities, operations, or companies that extend beyond or operate across national boundaries.

Global Brand

A brand that is recognized and available across many countries and cultures around the world.

Centrally Coordinated

Managed or organized from a main, central point of control, often referring to efforts or strategies in organizations.