During a Radio Ad, Listeners Are Repeatedly Asked, "What Would

question 78

Multiple Choice

During a radio ad, listeners are repeatedly asked, "What would life be without Fletchers Ice Cream?" At the end of the ad, the same 1.is cleverly interrupted immediately after the word "without." At that point, many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of

• A) closure.
• B) proximity.
• C) interposition.
• D) perceptual adaptation.