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The biggest danger of relying on case-study evidence is that it
Merchandise
Goods that are bought and sold in business, often synonymous with stock or inventory.
Fraudulent Misrepresentation
A wrongful statement, action, or concealment, pertinent to the subject matter of a contract, that is knowingly made to damage the other party.
Sales Puffery
Persuasive words or exaggerated arguments made by salespeople to induce customers to buy their product. As long as such comments are reserved to opinion and do not misstate facts, they are not actionable as fraud, even if they turn out to be grossly in error. Also called puffery.
Bait-and-Switch
A deceptive marketing strategy where a seller advertises a product at a low price to attract customers, then persuades them to buy a more expensive item.
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