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One group of ocean voyagers is given a new but untested pill for seasickness and a second group is given an inactive pill. Neither the voyagers nor the experimental researchers know which group has received the new pill. In this experiment, the investigators are making use of
Market Data
Information related to market trends, consumer behavior, and competitive analysis used to inform business decisions.
Cultural Fads
Short-lived trends or crazes that are enthusiastically embraced by a particular culture or social group.
Customer Insights
Deep understandings about consumer behaviors, preferences, and needs that inform marketing strategies and product development.
Ethnographic Research
A qualitative research method focused on studying cultures and communities through immersion in the field to understand behaviors and social patterns.
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