To Reduce His Daughter's Fear of the Dark, Mr

question 52

Multiple Choice

To reduce his daughter's fear of the dark, Mr. Chew would hug and gently rock her immediately after turning off the lights at bedtime. Mr. Chew's strategy best illustrates the technique of

• A) stress inoculation training.
• B) light exposure therapy.
• C) free association.
• D) counterconditioning.

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Definitions:

Super Bowl

An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Frequency

Measure of how often the audience is exposed to a communication within a specified period of time.

IMC Results

The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.