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During a test, Abe impulsively copied several answers from a nearby student's paper. He felt very uncomfortable about having done this until he convinced himself that copying answers is not wrong if classmates are careless enough to expose their test sheets. Which theory best explains why Abe adopted this new attitude?
Wholesaler-Sponsored Voluntary Chains
Networks of independent retailers that voluntarily organize under a wholesaler to achieve economies of scale and marketing advantages.
Manufacturer-Sponsored Retail Franchise System
A retail model where manufacturers support and brand franchise stores, allowing them to sell their products exclusively.
Service-Sponsored Retail Franchise System
A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.
Administered Vertical Marketing System
A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.
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