Olivia,a 21-Year-Old University Student,is Quiet,relaxed,reflective,and Politically Liberal

question 157

Multiple Choice

Olivia,a 21-year-old university student,is quiet,relaxed,reflective,and politically liberal.Research suggests that she would most likely become a good friend of

• A) Cody,who is relaxed and talkative.
• B) Thor,who is politically liberal and assertive.
• C) Philip,who is reflective and quiet.
• D) Pancho,who is talkative and assertive.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction with the brand.

Rewards Program

A marketing strategy designed to encourage customer loyalty by offering incentives, such as points, gifts, or discounts, for frequent or sizable purchases.

Marketing Strategy

a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.

Frequent Purchases

Transactions that occur regularly over a period, often for everyday goods or services that require replenishment or constant demand.