Social Scripts Refers to

question 13

Multiple Choice

Social scripts refers to

• A) deep affectionate attachments for those with whom our lives are intertwined.
• B) expectations that people will help those who depend on them.
• C) shared goals that override differences among people who require their cooperation.
• D) culturally modeled guides for how to act in various situations.

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Definitions:

Psychophysicist

A researcher who studies the relationship between physical stimuli and the sensations and perceptions they evoke.

Package Designs

The art, science, and technology of enclosing or protecting products for distribution, sale, and use.

Fun Theory

proposes that designing experiences to be enjoyable and entertaining can motivate people to adopt beneficial behaviors or engage more deeply with a product or idea.

Sensory Marketing

A type of marketing that targets the senses (sight, touch, taste, smell, and sound) to create a memorable and emotional connection with the consumer.