Instead of Providing Arguments in Favor of a Political Candidate

question 22

Multiple Choice

Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates

• A) the social-responsibility norm.
• B) deindividuation.
• C) peripheral route persuasion.
• D) informational social influence.

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Definitions:

Median

A value that divides a dataset into two equal halves, representing the middle value when the data set is ordered.

StdDev

A measurement that quantifies the amount of variation or dispersion in a set of data values, same as Standard Deviation.

Mean

The mean value of a collection of numbers, obtained by dividing the total sum of the numbers by the quantity of numbers in the collection.

Median

The middle value in a dataset when it is arranged in ascending or descending order, or the average of the two middle values when the dataset has an even number of observations.