Priming People with a Flashed Black Face Rather Than a Flashed

question 45

Multiple Choice

Priming people with a flashed Black face rather than a flashed White face makes them more likely to misperceive a flashed tool as a gun. This best illustrates the subtle character of

• A) ingroup bias.
• B) deindividuation.
• C) implicit racial associations.
• D) the fundamental attribution error.

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Definitions:

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Consumer-brand Relationships

The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.

Pre-suppositional Question

A question used in therapy that assumes a positive outcome or change, designed to help clients envision and work toward desired states or goals.

Resolve

The determination to do something or the process of finding a solution to a problem.