Examlex
Freud emphasized that the id operates on the ________ principle.
Dr. Paul Ekman
A renowned psychologist known for his work on the psychology of emotions and their relation to facial expressions.
Heat Maps
Visual representations using colors to show data patterns, such as website user behavior or geographical distribution of events.
Eye Tracking
The process of measuring either the point of gaze or the motion of an eye relative to the head, often used in psychology, marketing, and user interface design.
Warmer Colors
Hues that evoke warmth, such as red, orange, and yellow, often associated with energy, passion, and action.
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