In the Experiment in Which You Were to Condition a Subject

question 16

Multiple Choice

In the experiment in which you were to condition a subject to blink her eye whenever she heard a certain tone, the UCS was a(n) :

• A) bright light.
• B) eye blink.
• C) tone.
• D) puff of air.

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Definitions:

Unit Contribution Margin

The amount by which the selling price of a unit exceeds its variable costs, indicating how much it contributes to covering fixed costs and generating profit.

Fixed Expenses

Expenses that remain constant regardless of production or sales volume, including rent, salaries, and insurance.

Sales Mix

The relative proportions in which a company’s products are sold. Sales mix is computed by expressing the sales of each product as a percentage of total sales.

Total Profits

The sum of all profits made by a business within a certain period, after all expenses have been deducted from total revenues.