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Every twenty-fifth person who subscribed to a weekly news magazine was contacted by market researchers to complete a survey of opinions regarding the magazine's contents.The researchers were applying the technique known as
Behavioral Economics
A field of economics that studies how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.
Loss Aversion
A cognitive bias where individuals fear losses more than they value equivalent gains.
Company Retirement
Often related to the benefits or pension schemes planned for employees after they retire from a company, differing from mandatory retirement policies.
Savings Programs
Financial plans or accounts that encourage saving by offering interest or other benefits.
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