Examlex
Suppose that where you live,the middle of January is typically several degrees warmer than the rest of the month.If you forecast this "January thaw" for the middle of next January,what type of a weather forecast will you have made?
CPM
Cost Per Mille, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
Marketing Dashboard
A visual representation of key marketing performance indicators (KPIs) and metrics, designed to help marketers monitor and analyze their marketing strategies and campaigns.
Frequency in Advertising
The number of times an advertisement is presented to the target audience over a specific period.
IMC Campaign
Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.
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