The Critical Reading Section in This Chapter Discusses the Researchers

question 36

Multiple Choice

The critical reading section in this chapter discusses the researchers Isabelle Blanchette (2014) and Roy Baumeister and his colleagues (2007) , who conducted literature reviews on whether emotion makes people irrational. These researchers concluded that:

• A) almost always, emotions make a person think and behave irrationally.
• B) only negative emotions make a person think and behave irrationally.
• C) emotions sometimes hinder and sometimes help people's reasoning and decision making.
• D) often positive emotions make a person think and behave irrationally, and they never facilitate thinking.

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Definitions:

Buying Decisions

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision.

Benefits

Advantages or positive outcomes that an individual or organization receives from a product, service, or policy.

Prospective Customer

is an individual or organization potentially interested in purchasing a company's products or services, often targeted in marketing efforts.

Physicality

Physicality refers to the physical presence or aspects of something, often highlighting the tangible, sensory qualities.