Simons and Levin (1998) Conducted an Experiment in Which a Participant

question 25

Multiple Choice

Simons and Levin (1998) conducted an experiment in which a participant gave directions to a confederate or a person secretly working with the experimenter. This was suddenly interrupted as a panel was carried between the participant and the confederate. At this time, the confederate switched places with a second confederate carrying the panel. Participants often did not notice the switch and resumed giving directions to the new man, showing an effect called:

• A) change blindness.
• B) change blindness blindness.
• C) inattentional blindness.
• D) divided attention.

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Definitions:

Cost Of Goods Sold

The total cost directly associated with producing or acquiring the goods sold by a business during a particular period, including materials and labor.

Cost Formula Equation

A mathematical equation used to predict costs, considering both fixed and variable components.

Fixed Component

The portion of a cost or expense that remains constant regardless of changes in the volume of goods or services produced or sold.

Dependent Variable

A variable that responds to some causal factor; total cost is the dependent variable, as represented by the letter Y, in the equation Y = a + bX.