In an Experiment, Loftus and Palmer (1974) Showed Participants a Video

question 13

Multiple Choice

In an experiment, Loftus and Palmer (1974) showed participants a video of a car accident. The effect on recall when participants were asked leading questions about the accident was that participants:

• A) recalled the color of the car accurately.
• B) had accurate recall only after being prompted.
• C) estimated the car speed based on a word in the question.
• D) recalled the accident without help from word cues.

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Definitions:

Readiness to Buy

The stage at which a potential customer is prepared or inclined to make a purchase, influenced by various factors including awareness, interest, and financial capability.

Closing Stage

The closing stage is the final phase of the sales process where the salesperson secures agreement from the customer to proceed with the purchase.

Body Language

Non-verbal communication through conscious or unconscious gestures and movements, which can convey feelings or intentions.

Financial Negotiation

The process of discussing and agreeing on financial terms between parties, often related to prices, payment terms, or contract conditions.