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Specifically explain how the three examples at the beginning of the chapter led to wrong conclusions or poor judgments: (1) the attentional error, (2) the perceptual error, and (3) the memory error.
Behavioral Aggregation
The process of considering multiple instances of behavior over time to provide a comprehensive view of an individual's actions or tendencies.
Attitude-Behavior Inconsistency
The phenomenon where there is a discordance between what one professes to believe and how one actually behaves.
General Attitude
A broad, enduring evaluation of people, objects, advertisements, or issues.
Cognitive Dissonance
The psychological unease felt by someone harboring multiple conflicting beliefs, ideas, or values simultaneously.
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