A Potential Limitation of True Experiments Is That They

question 49

Multiple Choice

A potential limitation of true experiments is that they:

• A) cannot show covariation as well as studies that use correlation.
• B) may control variables so much that it is difficult to generalize findings to the real world.
• C) are ultimately unable to show causation and can show only time-order and elimination of plausible alternative explanations.
• D) cannot accurately reflect time-order, in which one event must occur before another.

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Definitions:

Sales Era

A period in business history when the primary marketing strategy was aggressive sales techniques, focusing on the needs of the seller rather than the buyer.

Consumerism Era

A historical period characterized by the rapid increase in the acquisition and consumption of goods and services.

Production Era

The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.