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Hakeem Read an Advertisement for a Self-Help Program to Stop

question 38

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Hakeem read an advertisement for a self-help program to stop smoking. In the ad, a famous athlete said that as a former smoker, he knew how important it was for physically active people to quit smoking and that the program was the most effective one available. Hakeem tried the program but it didn't seem to help him quit. What is the main problem or limitation with the kind of evidence used in the advertisement that seems to have persuaded Hakeem?


Definitions:

Stock Dividend

A distribution of additional shares of a company's stock to its shareholders instead of paying a cash dividend.

Stockholders' Equity

Stockholders' equity represents the ownership interest of shareholders in the corporation, calculated as total assets minus total liabilities.

Liabilities

Financial obligations or debts that a company owes to external parties.

Cash Dividend

A cash dividend is a payment made by a company out of its earnings to shareholders in the form of cash.

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