When People Are Angry, They Are Likely to Raise Their

question 14

Multiple Choice

When people are angry, they are likely to raise their voices. Andreas yelled at Shannon; therefore, Andreas was probably angry with Shannon. The thinking or argumentation errors of _____ and _____ are being committed in this example.

• A) belief perseverance; confirmation bias
• B) belief bias; asserting the consequent
• C) arguing from possibility; shifting the burden of proof
• D) asserting the antecedent; drawing a sound conclusion

Analyze the impact of similarities on the strength of analogical arguments.

Understand how inductive generalization relates to the evaluation of analogical arguments.

Apply specific rules for evaluating inductive generalizations within the context of argument by analogy.

Distinguish between arguments by analogy and counter-analogy.

---

Definitions:

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Business Environment

Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.

Brand Position Statement

A declaration that communicates the unique value of a brand to its target market compared to competitors.

Marketing Communication

The use of various channels and tools by a company to convey its marketing messages to its target audience.