What Type of Activity Might Involve Hiring Someone to Wear

question 9

Multiple Choice

What type of activity might involve hiring someone to wear a sandwich board with an advertisement for a particular product?

• A) guerrilla marketing
• B) personal selling
• C) institutional advertising
• D) persuasive marketing

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Definitions:

Securities & Exchange Commission

A U.S. federal agency responsible for enforcing federal securities laws, regulating the securities industry, and overseeing the stock and options exchanges.

Inventories

Items held for sale in the ordinary course of business, or goods to be used in the production of goods to be sold, including raw materials, work-in-progress, and finished goods.

Current Asset

Assets expected to be converted into cash, sold, or consumed either in one year or in the operating cycle of a business, whichever is longer.