Which One of the Following Statements Concerning Marketing Intermediaries Is

question 11

Multiple Choice

Which one of the following statements concerning marketing intermediaries is INCORRECT?

• A) Adding intermediaries to the distribution process increases the final cost of products.
• B) Intermediaries often add significant value to a product as it moves through the distribution channel.
• C) Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them.
• D) A marketing intermediary reduces the number of necessary transactions.

---

Definitions:

Free-Reign Style

A leadership approach where employees are given significant freedom in how they choose to complete their work, promoting autonomy and self-direction.

Corporate Culture

Organization’s system of principles, beliefs, and values.

Flexible Corporate Culture

An organizational atmosphere that adapts easily to changes and encourages employee involvement and creativity.

Organizing Process

The method of arranging resources and tasks to achieve objectives efficiently and effectively.