Which One of the Following Is NOT a Criterion for Market

question 14

Multiple Choice

Which one of the following is NOT a criterion for market segmentation?

• A) A segment must be a measurable group
• B) A segment must not be used by a competitor
• C) A segment must be accessible for communication
• D) A segment must be large enough to offer profit potential

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Definitions:

Opportunity Cost

The cost of foregoing the next best alternative when making a decision or choosing between two or more options.

Truck

A motor vehicle designed to transport cargo, with various types and sizes for different load capacities.

Car

A wheeled motor vehicle used for transportation, typically carrying a few passengers.

Opportunity Cost

The cost of forgone alternatives, or the benefits that could have been received by choosing the next best alternative.