When Managers Think About a Process of Deciding What Consumers

question 8

Multiple Choice

When managers think about a process of deciding what consumers want and need first, and then design products to meet those needs, they are developing:

• A) A customer orientation
• B) Transaction management
• C) Relationship management
• D) A brand

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Definitions:

Unobtrusive

Not conspicuous or attracting attention; discreet and not easily noticed.

Durkheim

Reiterating, a sociologist who explored the complex relationship between individual actions and broader social forces, illustrating how societal norms and values influence behavior.

Ethnomethodology

The study and analysis of the ways in which people make sense of their social worlds, practices, and interactions, focusing on the everyday.

Macro-sociological

Related to or involving the analysis of large-scale social processes and structures.