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_______________________Are Less-Expensive and Simpler Versions of Existing Products and Services

question 18

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_______________________are less-expensive and simpler versions of existing products and services that target entirely new customers, many times replacing industry leaders.


Definitions:

Physical Needs

Basic requirements necessary to sustain human life, including air, water, food, shelter, and sleep.

Psychological Motives

Internal drives and desires, such as the need for achievement, affiliation, or power, that influence individuals' behavior and actions.

Acquired Drive

A learned or developed motivational state that emerges from the experience of satisfying basic physiological needs.

Approval

The act of accepting or sanctioning something, often expressed formally by an authoritative figure or institution.

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