Procter & Gamble's Online Forum, Capessa, and the Tremor Campaign

question 4

Multiple Choice

Procter & Gamble's online forum, Capessa, and the Tremor campaign, which relies on influential teenagers to generate interest for its products, are examples of _______________.

• A) marketing communication.
• B) advertising.
• C) personal selling.
• D) sales promotion.

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Definitions:

Delinquent

A person, typically younger, who behaves in a way that is illegal or not acceptable to most people.

Verbal Abuse

The use of words to cause harm to the person being spoken to, including insults, threats, and attempts to control or demean.

Physical Abuse

The infliction of bodily harm upon another person through forceful actions, including hitting, beating, or burning.

Emotional Balance

A state of well-being where an individual is able to manage their emotions and remain calm and clear-headed in various situations.